Adidas NEO Label with Selena Gomez

We joined in on New York Fashion Week fun by teaming up with IRIS Worldwide UK to create a fashion film for the Adidas NEO Label collection created by Selena Gomez. The collection that was presented on the runway was entirely made up of pieces selected by teens from around the world that submitted their input using Twitter. They not only chose the clothing, but also influenced the music, hair and makeup looks, and set design. The goal of the video was to tell that story while also featuring the clothing on the runway with the added task of turning the edit around within 36 hours of the actual runway show.

Check out the video here (don't forget to play it back in HD!):

Although Wenck Brothers acted as Producer, Director, Director of Photography and Editor, we couldn't have done it without the help of the following people:

Dan Scott Wills (Camera Operator), Peter Porta (Camera Operator), John Colucci (Audio Engineer), Rob Demaio (Grip), Brad Ogbonna (Digital Technician) and Nathan Raabe (Motion Graphics).

A very special thanks to IRIS Worldwide UK and IRIS Worldwide NYC for bringing us on for the project. 

We were certainly surprised to see Nick end up on Selena Gomez's Instagram and Facebook page the next day and to also find selfies taken by Selena on Aaron's phone after it acted as the prop phone in the video.