We teamed up with the DC based agency, Subject Matter, to produce, direct, shoot and edit a hidden camera spot capturing authentic customer reactions as they were clued in on the sustainable practices McDonalds puts into practice while bringing their coffee from bean to cup.
They set up shop in Columbus Circle in NYC on National Coffee Day and we captured the action.
Agency: Subject Matter
Producer: Wenck Brothers
Director: Wenck Brothers
DP: Wenck Brothers
Camera Operators: Dan Wills, Blake Horn, Anthony Marotta & Wenck Brothers
Robocar Operators: TVBoy
Editor: Wenck Brothers